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From "coming soon" to a property sales platform, in about a week
umartherealtor.com is the personal brand of our founder, Mohammed Umar Zakaria, a RERA-licensed real estate broker in Dubai. For over a year the domain showed an unfinished template page. In October 2026 we rebuilt it as a fast property website with built-in tools that answer buyers' questions and turn visits into enquiries, then ran the ad campaigns that feed it.
At a glance
The starting point
From December 2024 to mid-2025, the domain showed a template "coming soon" page, still carrying the template's placeholder company name and email. There was nothing for buyers, sellers or search engines to find.
What we built
Buying cost calculator
Buyers pick the emirate and property type, enter a price and see every fee and the cash needed, then download a branded PDF or share it on WhatsApp. Try it ↗
AI quick offer builder
Upload a developer's payment statement, and AI reads it and produces a branded client offer, as a web page and a PDF, in about 30 seconds.
Webinar funnel
A registration page for overseas buyers, instant confirmation emails with the meeting link, and automatic reminders the day before and an hour before. See it ↗
Listing landing pages
Single-property pages with video, a WhatsApp-first enquiry flow, and every enquiry tagged with the ad that produced it.
Search and AI visibility
Clean structure, structured business data, an llms.txt summary and question-led guides, so Google and AI assistants can understand and cite the site.
Lead capture and follow-up
Enquiry forms, free valuation requests and reviews, with instant confirmation emails and every lead stored in one place.
The campaigns that feed it
For a luxury golf-course villa listing, we tested three videos against a photo carousel on Meta. The carousel brought WhatsApp enquiries at about a quarter of the cost of the price-led video, so we paused the weakest ads, moved the budget to the winner and expanded to buyers in the GCC, the UK and Australia. On Google, we switched broad keywords to phrase match so the budget only reached high-intent searches.
What other businesses can take from it
- A website earns its keep when it answers the buyer's real questions, like cost, timing and trust, before they have to ask.
- Tools that save your team time, like the calculator and AI offer builder, also make you look more professional to clients.
- Test ads side by side and judge them by the cost of a serious enquiry, not by clicks.
- Make your site easy for AI assistants to read, and keep your business details consistent everywhere.
Want the same for your business?
Tell us what you sell, and we'll reply with a fixed-price plan within 48 hours.